The World’s First Towed Snorkel Ride System
Publication: Sub Sea Systems, Inc.
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Diamond Springs, CA — 19 November 2025— Sub Sea Systems, a global leader in underwater entertainment, introduces Snorkel Drift, the world’s first towed snorkel ride system. The revolutionary upgrade to traditional snorkeling, elevates the experience to a themed ride with controlled throughput.
Inspired by the cable wake surf parks pioneered by RIXEN Cableways, Snorkel Drift invites participants to don full face snorkel gear and hold onto a specially designed, winged subaquatic board while being gently towed along a circuitous course. Riders experience the sensation of “flying” through immersive, themed underwater environments. “Snorkel Drift represents an exciting evolution in snorkeling– an industry that’s not seen much innovation since its inception,” says Jim Mayfield, President & CEO of Sub Sea Systems, Inc. “It delivers a truly immersive and accessible guest experience that offers operators a snorkel adventure with controlled throughput, and the added benefit of an additional revenue stream beyond the gate.”
Developed in partnership with RIXEN Cableways, a market leader in the development of full-sized cable cares, Snorkel Drift leverages proven cable-tow technology specially adapted for the controlled, snorkel ride system. Sub Sea Systems is also collaborating with MI Concept + Design, a global leader in themed entertainment design, to conceptualize immersive theming and integrate the attraction into master-planned water parks, resorts, and mixed-use developments.
“In designing this unique Snorkel Drift underwater adventure, we are setting a new benchmark in immersive journeys to new worlds weaved in storytelling, ingenuity and spatial design,” says Walt Kuniec, CEO and Principal of MI Concept + Design Inc. “Our longstanding collaboration with Sub Sea Systems is built on a shared commitment of innovation and technical execution – and together, we’re excited to deliver a turnkey, next-generation attraction that we know will be a standout success at launch.“
Designed for modular installation, Snorkel Drift can be deployed in man-made lagoons, controlled marine environments, or purpose-built water park venues. The system’s adaptable layout supports varied ride lengths, throughput capacities, and custom theming — making it a versatile addition to developers seeking signature experiences.
For more information, visit: www.subseasystems.com/snorkeldrift
About Sub Sea Systems
Founded in 1985, Sub Sea Systems, Inc. is a family-owned, world leader in innovative underwater experiences for the marine tourism industry. Its products and programs include the SeaTREK® helmet diving system and Adapted underwater wheelchair program (IAAPA Impact Award winner), the award-winning Aquaticar® underwater ride system with its patented Bubble Engine technology, DIVR+ virtual reality snorkeling experience, Kaimana™ underwater gaming arena and its patented Bubble Pulse Gun, the XR motion-simulator ride DIVE BELL, and SolarCat™ solar-electric catamarans. With installations worldwide, Sub Sea Systems pushes the boundaries of underwater entertainment, delivering unforgettable experiences for guests and operators alike.
